There are plenty of people who have written practical books on how to sell. And there’s an increasing number of professors and researchers who are writing good books about the theory of selling. But there are only a handful of writers worldwide who can combine theory and practice into a useful whole. Dr. Eli Jones is one of those people. On the one hand, he is a distinguished professor and a well-respected academic. This makes for sound insights and a balanced perspective. On the other hand, he’s had an equally distinguished career in sales, working for a number of leading companies. This makes his advice street-smart and credible. The combination is a thoroughly useful book that will help those people who are looking to improve their selling. (Neil Rackham, author of Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value)
Eli Jones has been a pioneer in the dramatic passage of a sales career from peddler to promoter to professional. He has the credentials, having carried the bag for great companies like Quaker Oats, Nabisco, and Frito-Lay. But that was just the start. He continued well past serving a particular customer to developing the salespeople who will serve the more demanding customers of the future. As a professor, then as a center and institute director, he was a visionary with both the foresight and courage to develop one of the original university sales curricula. It’s possible that he may be responsible for developing more professional salespeople than any other. His success has led to achieving the status of a ‘dean’ in his profession. His perspective is invaluable; his insights will be game changing. If you aspire to sales leadership, you should aspire to Selling ASAP. (Howard P. Stevens, CEO and chairman of Chally Group Worldwide)
Selling ASAP should be recommended reading for every salesperson who aspires to become a true professional. Sales managers should share this book with every salesperson in the company. Why? Because Selling ASAP clearly focuses on the most critical skills, strategies, and tactics salespeople need to win in today’s tough business environment. Eli Jones and his colleagues will help you get a seat at the table where the decisions are made that will positively impact the destiny of your company. (Gerhard Gschwandtner, founder and publisher of Selling Power magazine)
Eli Jones has been a pioneer in the dramatic passage of a sales career from peddler to promoter to professional. He has the credentials, having carried the bag for great companies like Quaker Oats, Nabisco, and Frito-Lay. But that was just the start. He continued well past serving a particular customer to developing the salespeople who will serve the more demanding customers of the future. As a professor, then as a center and institute director, he was a visionary with both the foresight and courage to develop one of the original university sales curricula. It’s possible that he may be responsible for developing more professional salespeople than any other. His success has led to achieving the status of a ‘dean’ in his profession. His perspective is invaluable; his insights will be game changing. If you aspire to sales leadership, you should aspire to Selling ASAP. (Howard P. Stevens, co-founder of Sales Education Foundation and retired chairman of Chally Group Worldwide)
A dynamic book that gives you the components of mastering sales success in a rapidly changing sales environment. (Tom Ziglar, CEO of Zig Ziglar)
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