Be Proactive, or Fall Behind

How do your strategy and goals compare?

Long-term goals beckon a visionary perspective, but it’s the well-thought-out details which turn goals into reality. These goals, or objectives, are as steps in a business’s strategy, and they should work in harmony, redirecting a business to its desired outcome. When constructing a strategy, one may reflect on the words Sun Tzu.

Grounded in the strategy-formulation bedrock should be good cash management, a verifiable market and a healthy company culture. In addition to these items, a business’s strategy should embody those distinguishing characteristics which set the company apart from its competition.

Does your business strategy require rethinking?

Don't expect a generic strategy to make you win.